top of page


No matter what we do, our decisions are only going to be as good as the information we consume when thinking about investment ideas, analysing opportunities, and in the ongoing monitoring of our holdings.

You are no doubt by now understanding why we are so high conviction and concentrated in our holdings. We believe this gives us an edge on risk management.

Without providing an exhaustive list of the alternate data points we monitor, we generally review:

  • News and alerts (E.g. key appointments, changes to substantial holdings, news flow etc)

  • User adoption and engagement (E.g. app downloads of company and competitors, web traffic, reviews etc)

  • Social media (E.g. of company, key personnel, employee engagement, what customers are saying etc)

  • Ratings and reviews (E.g. Canstar, social media, app stores)

  • Company and industry newsletters and subscriptions (E.g. key partnerships and customer wins/losses by company and competitors, peer innovation etc)

  • Industry data (E.g. historical figures, peer CAGR etc)

  • Economic data (E.g. credit card spending, ABN registrations, traffic data etc).


We have some ideas on how to further develop and leverage alternate data and look forward to sharing more as our thoughts crystalize in this regard.

Fog and Nature
bottom of page